Friday 24 May 2019

Bounty Personal Data Breach: Seek Compensation with Bott and Co!

If you’re a parent it’s likely you have heard of Bounty. When I was pregnant they provided free baby packs with newborn guides and baby vouchers. They also provided newborn photography in hospital, which was somewhat controversial at the time. In fact, we had some of those newborn shots taken when little Pip was just a day old and I have one framed on the wall! Gosh that was nearly 6 years ago now!

You may have heard that Bounty was recently fined £400,000 for illegally sharing personal information of more than 14 million people to 39 other organisations including marketing agencies such as Acxiom, Equifax, Indicia and the telecommunications company, Sky. Bounty shared over 34.4 million data records between June 2017 to April 2018, an illegal breach of the 1998 Data Protection Act. Information shared with external companies included children's date of birth, pregnancy status and postal and email addresses.

Considering Bounty is a company supposedly offering support to new parents at a vulnerable time in their lives, it is shocking that they sold and shared so much confidential and personal information to third parties. The Information Commissioner's Office (ICO) described this as an "unprecedented" case because of the large number of files shared.

Despite being fined £400,000 this is very little by today’s standards because the fine was given before the introduction of GDPR regulations. Under new data laws, if the same thing happened, a company would now be fined up to £17 million pounds! By illegally selling personal data, Bounty made huge financial gains in this way and yet still operate today. I find it quite shocking that a company continues to operate after committing such a clear breach of the law.

Have you been affected and are you entitled to compensation from Bounty? The award law firm Bott and Co is a multi-award winning solicitors based in Cheshire. They are starting a group legal claim against Bounty and would like to seek monetary compensation for any parents or parents-to-be involved. If you think you have been affected you can register your interest an sign up here Bott and Co are passionate about this consumer rights issue and as such are working on a no win, no fee basis.

To find out more information please click on the links below.


If you think you may have been affected please do sign up. It's time companies are held accountable for their actions.


*This is a sponsored post. All opinions are my own.

What do you think about Bounty’s breach of the Data Protection Act? I'd love to hear your thoughts! 



  1. I've never been a fan of Bounty - never understood why their reps were allowed in maternity wards when partners weren't between certain hours. Too right people should get compensation for the data breach too.

  2. It is so shocking that a brand like Bounty have allowed something like this to happen. I hope people affected get compensation.

  3. It's really bad I hope in the future we see a change in this kind of behaviour!


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